3 Ways to Make Glamping a Success in Hotels
Country estate hotels and resorts are emerging in the UK as venues that can perfectly go hand in hand with glamping structures. For some this may seem surprising but, when you look at the emerging trends in the hotel industry, glamping can actually improve a hotel's performance.
The idea of glamping accommodation in hotels and resorts is certainly an intriguing concept, but how would you begin to make it a success? We’ve got 3 tips on how to make glamping work for your luxury hotel or resort.
Join it up with an Experience
We are living in an experience economy, what this means is we’re seeing an emerging generation of people who want an informal and experiential getaway, this is partly the reason why glamping has continued to grow and gain popularity as the years go by. Hotels and resorts are more than capable of providing this experience too.
Experiences are priceless, and by creating a story with your venues glamping accommodation you’re able to build a staycation that’s unique for each guest and get them talking.
These experiences are created by integrating your accommodation with the land around your venue. Is your hotel or resort situated along rolling hills and acres of land? Having a timber glamping unit situated on this land creates a perfect experience that brings the guests closer to nature.
The main selling point of a country estate hotel or a country resort is that those living in the city can escape from the busyness of their everyday lives and relax in the countryside. Staying in glamping accommodation on the site of a luxury hotel or resort will only bring them closer to the nature that they desire.
Make it More than a Bedroom
The rooms of a luxury hotel can come in many forms, usually, they vary depending on the level of luxury and the number of amenities that the room has. Some can just be a room with a bed, shower facilities and sometimes a place to lounge and sit in.
However, an emerging trend for hotels suggests that guests are wanting more out of their rooms. The hotel industry is no longer just about an overnight stay, the daytime is now just as important. Guests are looking for the perfect place to spend the whole day in, so, if you’re looking to introduce glamping at your venue, you should create luxurious lounge spaces within it. Turn your accommodation into a real hideaway where your guests are happy to spend all day and night.
You can add that extra layer of luxury to the experience by adding features such as wooden decking with tables and chairs or a hot tub. Adding these extras can make a big difference, the guests who are wanting to stay in something that’s more than just a bedroom will be drawn to the luxurious offerings the glamping accommodation offers.
Make the Right Investment for your Site
If you’re offering them a luxury experience with glamping, you’re giving guests the option to stay in an exclusive and desirable room where they can be separate from the other guests. It only makes sense that these rooms have a higher price tag than your venue’s traditional rooms.
A higher price tag is not only reasonable for the service the glamping accommodation offers, but it also removes any doubts guests have about staying in the accommodation. They’re getting the ultimate privacy and luxury with glamping accommodation, so pricing it as such will only confirm their thoughts on staying there. This is one of the easiest ways to make glamping a successful option at your venue.
Want to Learn More?
Are you interested in how you can use glamping accommodation to great success at your venue? Get in touch with us today to have a quick chat on how glamping accommodation could boost your venue’s revenue and open it up to a wider audience.
