5 Tips On Making Your Glamping Business Profitable
Running a successful glamping business isn’t easy, there’s a lot to keep in mind to impress your guests, outshine their expectations and give them an experience to remember. This should always be at the forefront of your business model.
These things are very important but you also have to juggle this with making your business profitable.
We’ve come up with six of the best tips on making your glamping business profitable. These tips could not only help you turn your business around, but also improve your reputation with guests and those in the glamping industry
Invest In High-Quality Glamping Pods
The most important part of your glamping site is the pods themselves, so it’s a no-brainer that high-quality glamping pods are a great way of bringing in new guests.
We’re beginning to see the emergence of the experience culture. This is a generation of holiday goers who want to stay in a luxury accommodation that creates a unique experience which they’ll remember for years to come. The best and most luxurious option is now preferred over the cheapest and convenient option.
Not only that, they want a frameable, instagrammable experience. Invest in luxury accommodation and you’ll find your glamping site reaching wider audiences through social media, capitalise on this free marketing and give your guests reason to take pictures with your breathtaking accommodation.
Get a Website With an Automated Booking System
Now this point is two-in-one. If you haven’t got a website for your glamping business already, we wholly recommend it. Having your own website not only improves your brand reputation, but it gives you a central source to post information for your guests: How to get there, any attractions near your site, any included amenities. Your website is where your guests will first form an opinion of your business, so it’s important to get those first impressions spot on.,
With your website, you should include a booking system. Some smaller sites may prefer guests to book via email or phone but an automated booking system is where you can do it seamlessly.
This is because it makes it much easier for the guest to know when there are vacancies, provide payment and book their trip. In a world where convenience is heavily valued, it’s best to provide people with an easy, online booking option.
With an easy booking system and a great looking website, guests will not hesitate to book with you.
Build a Mailing List and Offer Seasonal Discounts
Marketing is a great and obvious way to grow your business. We use technology more than ever before, and now is the perfect time to take advantage.
A traditional but effective method to market your site is through email. For every guest that books online at your site, ask them to opt in for marketing, over time, you’ll have an ever growing list of guests who have stayed at your site.
Once you’ve established your list, you can send through discounts, exclusive offers and keep them up to date on your site and it’s capacity throughout the year. As it gets closer to the holiday season, send an email to keep your site in the front of their mind. Not only will you be enticing a guest to return to your site, you can encourage them to spread the word and refer your site to their friends and family.
Add More Activities To Your Glampsite
As said with local attractions, activities are what give people an incentive to stay. Something you could do to bring the value up of your glamping site is to add more activities directly.
Whether it be something small, like a nature trail, or a bit more exciting like an animal showcase or a gift shop, it’s things like this that attract visitors in the first place. Work on improving your glamping experience and including more activities on your glamping site.
Advertise Your Glamping Site
The last thing we recommend is to advertise your glamping site. This might seem like an obvious one, but there are many glampsite owners who don’t see the point in advertising.
Whether it be done on social media, search engines, television or on websites related to glamping, advertising is a very effective way of making a profit. Please note that you might need a marketing agency or an ad specialist to work with you on this one, however, the results certainly are worth the time and effort.
